Corporate Social Responsibility is a relatively new term used to define a company’s worth from a sustainable development perspective. Our world no longer values profitability at the expense of humanity. In 2015 the UN met and adopted 17 global goals that world-leaders agreed to work together to meet by the year 2030. This “2030 Agenda for Sustainable Development” will have significant effects on the private sector over the course of the next 12 years, and companies are under increasing pressure to do their part.
The irony of strong CSR practices is that study after study shows that being more socially responsible also increases overall profitability and long-term success, I.e. the companies who do their part to make the world a better place ultimately win.
For most businesses this new world of social economics can be a bit overwhelming, which is where our company can help. We not only assist companies in becoming more socially responsible and impact driven, but we are also able to strategically align their CSR practices with their overall mission and create campaigns and marketing strategies to capitalize on their good-will.